Insights, Ideas, and Strategies for Tech Communication & Storytelling
How to coordinate brand messaging across global markets
In this blog post, we outline how to coordinate brand messaging across global markets without sacrificing consistency or local relevance. It covers defining your brand’s non-negotiables, building organizational structures that enable both alignment and autonomy, creating adaptable messaging frameworks, implementing governance that doesn’t slow teams down, and measuring what matters across markets.
Retention starts with localization in B2B tech
This article explores why localization is more than a translation exercise for B2B tech companies—it’s a strategic driver of retention, adoption, and customer advocacy. By embedding cultural intelligence into customer success, learning, UX, and community-building, companies can create competitive advantages that competitors can’t easily replicate.
Why Quebec’s Bill 96 demands a product strategy rethink
Quebec's strengthened language laws represent a strategic product opportunity rather than just a compliance burden. The piece explores how designing with French as a primary consideration creates better user experiences overall, opens doors to global francophone markets worth 280+ million speakers, and can become a competitive advantage. It guides PMM leaders through rethinking content strategy and viewing Bill 96 as a catalyst for building more inclusive, successful products that serve diverse linguistic communities authentically.