Align teams, clarify positioning, and make your story stick.

Even the most innovative technology struggles when internal teams aren’t communicating the same value. Misalignment slows decisions, weakens campaigns, and creates confusion—for both buyers and stakeholders.

I partner with product, marketing, and sales leaders to define the strategic narrative that anchors your brand and product story. Together, we align how your teams communicate, ensuring every conversation—internal or external—reinforces a clear, credible, and differentiated message.

What’s Included:

• • Market and product positioning

  • Strategic narrative and messaging frameworks

  • Brand voice and tone guidelines

  • Internal communication alignment

  • Executive and corporate thought leadership positioning

  • Messaging guidance for GTM and multi-channel campaigns

Outcome:
A unified narrative that strengthens internal alignment, elevates communication across teams, and lays the foundation for global, scalable storytelling.

Turn your strategic story into content that drives understanding and adoption.

Technical audiences have high expectations. They look for credibility, clarity, and evidence—not fluff. Content only works when it reflects the complexity of your technology while communicating it in a way that buyers can immediately grasp.

I help B2B tech companies create content strategies that bridge technical depth and market understanding. Your content becomes an extension of your positioning—educational, differentiated, and meaningful.

What’s Included:

• Content audits and strategy assessment

  • Audience personas and technical buyer insights

  • Content pillars, themes, and topics aligned to positioning

  • Editorial planning with SEO/GEO considerations

  • Cross-channel content distribution strategy

  • Thought leadership frameworks and high-value content direction (reports, bylines, narratives)

Outcome:
A cohesive content strategy that builds trust, elevates expertise, and supports product adoption across the full buyer journey.

Align your global story and empower every market to deliver it with impact.

Growing across markets requires more than translating content. It demands a globally coherent narrative, clear messaging frameworks, and alignment between headquarters and regional teams.

I help B2B tech organizations scale their story across regions by connecting global messaging with local realities. The result is a GTM foundation that supports consistent communication, fast adaptation, and successful international launches.

What’s included:

• • Global messaging frameworks and playbooks

  • Regional adaptation and localization strategy

  • Alignment across global product, marketing, and sales teams

  • Go-to-market messaging for launches and new regions

  • Processes, tools, and guidance for consistent global communication

Outcome:
A scalable global GTM approach backed by clear, adaptable messaging so your story resonates everywhere you take it.