Insights, Ideas, and Strategies for Tech Communication & Storytelling
Is your AV content marketing failing? Here’s how to fix it.
Content marketing is a must for any type of business. But for AV companies in particular, content marketing can be a good way to provide value to customers. In an industry where purchasing decisions are often complex and involve multiple stakeholders, marketing teams need to do more than simply promote products—they must educate potential clients and build trust. Content marketing can help do just that.
Why case studies are critical for Pro AV businesses: A sales-driven approach
Pro AV technology sales is complex and challenging. To close deals, sales teams need more than just a standard product pitch. Customers often come with sophisticated needs, tight timelines, and specific technical and performance requirements. They’re looking for proof that your AV solutions work—not just in theory, but in real-world environments similar to theirs. That’s where case studies come in.