Insights, Ideas, and Strategies for Tech Communication & Storytelling
How to market to developers: 7 strategies that actually work
Marketing to developers requires a different approach than traditional or product marketing. Developers, especially those in complex industries, evaluate tools based on technical merit, not marketing promises. This guide covers seven essential strategies for demonstrating competence and building trust through technical credibility, not persuasion.
What comes first: Product story or Brand story?
In engineering-driven B2B tech companies, early success comes from product excellence—but global growth requires a compelling brand story. Drawing on examples from Nvidia and Intel, this article explains why sequencing product and brand is critical, how to know when to shift, and what leaders should ask to turn technical credibility into lasting market impact.