Insights, Ideas, and Strategies for Tech Communication & Storytelling
Why Quebec’s Bill 96 demands a product strategy rethink
Quebec's strengthened language laws represent a strategic product opportunity rather than just a compliance burden. The piece explores how designing with French as a primary consideration creates better user experiences overall, opens doors to global francophone markets worth 280+ million speakers, and can become a competitive advantage. It guides PMM leaders through rethinking content strategy and viewing Bill 96 as a catalyst for building more inclusive, successful products that serve diverse linguistic communities authentically.
The European Accessibility Act (EAA): What product content teams need to know
The European Accessibility Act extends accessibility requirements to private companies operating in the EU, impacting digital products and services. This guide covers essential compliance requirements including WCAG 2.1 Level AA standards, practical implementation steps for product, marketing, and content teams, and strategies for building long-term accessibility infrastructure. Organizations can leverage these requirements as a competitive advantage while ensuring compliance with mandatory EU standards.