This article explains the differences between brand story, brand narrative, and brand storytelling, highlighting their unique roles in branding. A brand story serves as the foundational identity, defining who a brand is and why it exists. The brand narrative expands on this foundation, evolving as a dynamic, audience-influenced conversation. Brand storytelling brings both to life through creative execution in content, campaigns, and experiences. Together, these elements form a cohesive brand strategy that ensures consistency, fosters deeper audience connections, and drives impactful results.