Insights, Ideas, and Strategies for Tech Communication & Storytelling
Why brand communication matters for technology marketers
Why should technology and product marketers care about brand communication? In this post, we’ll discuss why effective messaging needs to go beyond facts and features. It explains how a strong brand narrative serves as the foundation for a cohesive brand communication strategy, helping companies build trust, emotional connections, and differentiation in competitive markets. The article also explores how leading tech brands—IBM, Microsoft, Intel, and Nvidia—leverage brand communication to reinforce their narratives and drive engagement.
Understanding the differences between brand story, brand narrative, and brand storytelling
This article explains the differences between brand story, brand narrative, and brand storytelling, highlighting their unique roles in branding. A brand story serves as the foundational identity, defining who a brand is and why it exists. The brand narrative expands on this foundation, evolving as a dynamic, audience-influenced conversation. Brand storytelling brings both to life through creative execution in content, campaigns, and experiences. Together, these elements form a cohesive brand strategy that ensures consistency, fosters deeper audience connections, and drives impactful results.
From cold to connected: How storytelling can transform tech brands
Learn how tech companies can use brand storytelling to build authentic connections with their audience, featuring practical examples from Apple, Microsoft, and other leading brands.